The System

“If you want to join the 20 per cent of bookkeepers who make 80 per cent of the money in our industry, read on…”

Introducing the Pure Bookkeeping System: the system that business coach and entrepreneur Peter Cook and bookkeeper Debbie Roberts created over a decade in her bookkeeping business. The System that took her from a sole trader to having a successful business and a team of twelve bookkeepers. The System that is now available to help bookkeepers like you transform their business.

Thanks for considering purchasing a licence for the Pure Bookkeeping System and joining the Pure Bookkeeping family. If you are looking to grow your business, we’re confident that our system will be an invaluable investment.

The Pure Bookkeeping System represents over a decade of blood sweat and tears from Debbie in her business, with Pete’s constant guidance. It’s currently in its 10th version. Every part of it has been tested, pulled apart, improved and put back together. This isn’t something we’ve put together on a whim, or because we’ve seen a market opportunity. It’s something we’ve been building and using for over a decade, which is why we are so confident it will work for you.

It’s the reason that Debbie has been able to grow her business from just being on her own, to having a team of 12 bookkeepers. And more importantly, it’s what’s gotten her to the point where she only works half-time in her bookkeeping business (and even less lately).

We have been blown away and humbled by the response to our system. There are now more than 499 Pure Bookkeeping licensees, making us bigger than any of the bookkeeping franchises in Australia. We recognise that it is a substantial investment you are considering. However by the same token we are often asked why we don’t charge more.

It comes back to our mission — to transform the bookkeeping industry by helping great bookkeepers grow their businesses. We take that very seriously, and we want to help as many bookkeepers as we can. Very early on we decided not to go down the franchising road and charge $30k–$40k for our system. We have instead priced the system at a level that makes it a no-brainer for bookkeepers who are serious about growing their businesses.

So if you want to build a successful bookkeeping practice or business and are serious about growing, we’d love to give you the tools.

How the Pure Bookkeeping System will help you grow your business

Get more clients. The sales & marketing manual will give you everything you need to fill your books. It contains the 7 x 5 marketing plan, including how to get in front of accountants, systematically get referrals, and effectively convert prospects to clients.

Charge more. By providing a great bookkeeping service, selling a bookkeeping system, following the processes in the sales and marketing manual and charging what you are worth you will be able to increase your prices, and get paid what you’re worth.

Sell additional services. The Pure Bookkeeping System provides a suite of additional reports and services that you can produce and charge for.

Recruit other bookkeepers. Putting on other bookkeepers is a big step. If that’s what you choose to do, the human Resources manual will give you the guidance you need to advertise for, interview, and most importantly test new bookkeepers.

Increased confidence. Many of our licensees report a boost in confidence that comes with the certainty that you are delivering industry best practice bookkeeping, being part of the Pure Bookkeeping Community and having unlimited support to implement the PB System.

To See Everything You Get In The Pure Bookkeeping System, Watch This Video:



Only $11,995 (Plus G/HST)

Or 12 easy monthly payments of $1195 (Plus G/HST)
For Quickbooks & Sage

Who Pure Bookkeeping Is For… And Who It’s NOT For

Pure Bookkeeping is for you:

  • If you’re just starting out with a handful of clients…or thinking of starting a bookkeeping business. Debbie often talks about how great it would have been to know all this information when she got started. You’ll get the tools to fill your books within a year with solid clients who appreciate you, your skills, and pay on time.
  • If your client list is full… and you’re working evenings and weekends to the point of burnout. We often get people coming along who are in the same place Debbie was when she started working with Pete. Lots of bookkeepers have plenty of business… but don’t have their business structured properly. And even though they’re flat out, they aren’t making the money they should be making. You’ll get what you need to give yourself an immediate pay raise in your own bookkeeping practice and then discover how to build an effective team of bookkeepers.
  • If you’re hiring, or you’ve already got other bookkeepers on your team.The system gives you the tools to set up your business so it’s more profitable sooner, and give you what you need to be successful, faster.
  • If you’re already running a successful bookkeeping business. The Pure Bookkeeping system will help you improve how your team completes the work and how to recruit additional capable bookkeepers.

Who Should NOT Purchase This System

Debbie often talks about how great it would have been to know all this information when she got started. You’ll get the tools to fill your books within a year with solid clients who appreciate you, your skills, and pay on time.

  • You expect this to work like magic, without any work– the System will open the
    door for you, so all you have to do is step through it. However, you still have to make
    it happen. You’ll still have to work, but it will be better work… and better paid work.
  • You expect this system to explode your business “overnight” – while the System
    does contain many fast-action strategies that can make a difference quickly,
    reaching your goals will take up to 12 months. If you expect everything to happen
    “yesterday” please don’t sign up.

The Pure Bookkeeping Risk-Free Guarantees

GUARANTEE #1: If, after purchasing the system, you’re not 100% satisfied, simply return the Bookkeeping Manuals within 45 days and receive a prompt and courteous refund of your entire purchase price…no questions asked. You get to inspect the bookkeeping manuals for 45 days. If you decide, for any reason, “it’s not for me” then we’ll refund the entire investment.

GUARANTEE #2: If the Pure Bookkeeping System doesn’t pay for itself TWICE OVER within 12 months, we’ll refund the difference. 12 months after your investment, look at your bottom line. If your income has NOT increased by 2x the investment, contact us to refund the difference.




Only $11,995 (Plus G/HST)

Or 12 easy monthly payments of $1195 (Plus G/HST)
For Quickbooks & Sage

If you have any questions about investing in the System, call the office on

1 855 545 PURE and Michael will be happy to speak with you.

P.S. We have attempted to lay out in this letter, how even in the most conservative estimation, the Pure Bookkeeping System can make a real difference in your bookkeeping business and deliver more money… less stress… more respect and recognition from your clients and peers in the bookkeeping and accounting professions… and more time to enjoy your life outside your business.

You can either go about your business the hard way, or the easy way. While you still have to put in the work, why not follow the proven step-by-step systems contained within the Pure Bookkeeping System, instead of the tough slog of going it alone?

This System works… we have over 499 clients around Australia to prove it. And if you’re not happy with the product, follow the guarantee guidelines for a full refund.


Successfully Used By 499 Bookkeepers... and Counting!