Soon after we bought our home almost 35 years ago, we planted about 10 standard roses along the front of the house underneath the bay window. They have blessed us with hundreds of beautiful roses over the years. I don’t have a lot of time for gardening, but July is the one time of the year that I give them my undivided attention. If you don’t carefully prune them this month each plant will produce less roses and of poorer quality.
I examine each branch to locate an emerging bud, facing outward and as low as possible. I make a precise cut just above each one to remove most of the branch. Although they yielded many roses last summer, I knew they had to go. The roses that will grow this summer need strong, new branches to support their weight. You also have to remove the deadwood.
I realised what an appropriate analogy this was for your growing bookkeeping business. It’s important to scrutinise all aspects of your business on a regular basis to determine if there is any deadwood that needs to be cut out. Deadwood in your business just holds it back from its potential. For example, you may have clients that you’ve had since day one when you had no confidence and you didn’t charge enough. They don’t value your service, they complain about your bill, and treat you like their bank (and pay you when they can afford it). They are deadwood.
Because you have marketing strategies in place you are confident you can carefully remove them, creating the right conditions for new growth. You’ve now realised your value proposition and, because of your positioning, all new clients appreciate your services and pay you what you’re worth.
Do you have deadwood that’s holding your business back?
