Have you set aside a day in January to plan your goals for this year?
When I read the E-Myth by Michael Gerber years ago, it transformed the way I thought about running my bookkeeping business. He says that if you are a technician and running a business your answer to everything is just to work harder, faster and longer but the reality is that it’s not sustainable. Peter Cook helped me appreciate that I wasn’t going to be able to reach my goals if I didn’t spend time working ON my business in the other Domains.
As great bookkeepers, the Domain of your business you will love the most is Production (client work). You won’t have any trouble looking after your clients because that’s where you are most comfortable. However, you won’t be able to grow a Black Belt business if you don’t spend time in the other seven Domains of your business:
- Leadership
- Management
- Finance
- Sales & Marketing
- HR
- IT
- Housekeeping
Initially I found myself procrastinating when I had to spend time in the Leadership Domain. It was hard to justify the time spent thinking about my vision or planning my goals. As a technician, it even felt wrong because it was difficult to measure my progress like you can when you reconcile a bank account or complete a BAS.
It might seem a little harsh that I’m blogging about procrastinating right at the start of the year but it’s worthwhile checking in to see if you procrastinate about working ON your business before you barrel along into the new year working IN it.
Article by Debbie Roberts
