“I seriously lack confidence when it comes to “selling” myself and the thought of attending a network meeting just wasn’t something I ever contemplated doing. Reading about Debbie’s experience with BNI inspired me, but then when I looked into joining I just couldn’t do it – I found it very intimidating and overwhelming. I then started looking around for other networking organisations or events and found that the local council held a monthly meeting that was more suitable for me. From there, I came across an organisation that runs speed networking events. I attended my first one on Tuesday night and I had a ball. I used the Pure Bookkeeping System to put my spiel together and by the end of the night I had it down pat. I came away a little more confident and with a prospective accountant I will contact next week for a coffee. Although it may not seem like a big achievement, to me it’s huge! There is no way I would’ve done something like this a year ago but thanks to Pure Bookkeeping I have the tools, encouragement and support to push myself way out of my comfort zone.”
– Wendy Ashman, Wendy K Ashman Bookkeeping
“The Pure Bookkeeping system has given me focus and the necessary tools with which to grow my bookkeeping business. I feel supported in my goal to be the owner of a successful bookkeeping practice and I know that this can be achieved. The monthly PB Mastermind meetings with other licensees are a great place to exchange experiences and ideas. I have been pleasantly surprised that Debbie has been personally available via email and the telephone to assist with issues and queries in regards to the system and the 90-Day Challenge has helped me to implement the system. I would highly recommend the Pure Bookkeeping System for any bookkeeper committed to growing their business.”
– Katie Neuhold, Love Bookkeeping
“I have placed my first Seek advertisement and will be reviewing the 38 responses this weekend and interviewing next week. Once I have selected the best candidate I am looking for the best process of “inducting” them to the Pure Bookkeeping System.
I have used the Skills and Speed tests with two people and I think they are great!
May I commend you on “The Pure Bookkeeping System” – I have spent a lot of my own time and money developing my own systems and I recognise the value and professionalism contained in your Systems. I am happy to put everything I have done aside and to use your Systems!”
– Martin McLean, Teamrace Bookkeeping
“I love the Pure Bookkeeping System. I always felt I was a good bookkeeper but the Pure Bookkeeping System ensure consistency and best practice across all of my clients. When I’m ready to put on a bookkeeper and they learn the Pure Bookkeeping System the high standard will still be maintained.”
– Michael Jenke, Empower Bookkeeping
“I think Pete and Deb have really undersold what they’re offering everybody. It simply is, far and away the best system that exists on the market place today. There’s no real comparison in what’s available in franchises. The Pure Bookkeeping System gives certainty, certainty gives confidence, confidence builds strength; it empowers your clients and just as importantly empowers you around your business. What you’re being offered today is something of incredible value at really negligible cost. You can’t get better support than what Pete and Deb are offering.”
– Ben Kelly, Cairns Bookkeeping Services
“Since becoming a licensee, I doubled my income in the first 12 months! I wouldn’t have come this far without Pure Bookkeeping. Not just because of the system, but the community. There’s so much support from licensees who have the experience and knowledge and they’re happy to share it. There is so much to being a licensee that helps along the journey. I would highly recommend joining the Pure Bookkeeping community for the systems and support.”
– Tracy Brockhoff, Books2BAS Services
“I’ve found the PBS invaluable for my journey as a small bookkeeping business. The checklists have been a godsend and enabled me 8 years ago to go from a newly registered BAS agent with little experience to running my own small business. I’m always going back to the PBS & now loving the ongoing education being offered.”
– Angela Cuccurullo, Books at Bondi
“The Pure Bookkeeping System is so detailed and the systemisation helps keep me on track and focus on my chargeable work. It is hands down the best way to start a new business.”
– Kim Cardwell, BookInsights
“It is very reassuring knowing with the Pure Bookkeeping System’s procedures, templates and checklists, that our teams provide a consistently high-quality service to our clients.”
– Helen Roberts, Harmony Bookkeeping Services
“I started using the Pure Bookkeeping System at the start of FY12 and I’m thrilled with the system! As a new business, I needed a system to keep my business efficient throughout and when I was introduced to Pure Bookkeeping System I signed up immediately. I viewed the marketing and HR tools as bonuses, but they are the tools that have taken me further and at a faster pace too. I’ve more than quadrupled my turnover in 10 short months! (see the attached graph) and I’m now at White Belt! (turning over $100,000) I’m relieved that I’m not doing it on my own. The emails I get from Deb every week are invaluable and she’s always there to answer my questions. The PBS is worth its weight in gold.”
– Veronica Trethewey, BookSenz Pty Ltd
“I just wanted to tell you that the MYOB test that you set up and the process questions and points made this interview process something much greater and easier than ever before.
These processes assisted me to find the best person for the job and has just saved me thousands of dollars employing the wrong staff.
Big thank you to you for all your help and support.
The weekly emails are great and probably one of the only weekly emails I get that I read the whole thing. They are very inspirational and it’s good to know that I’m not alone with what I go through running a bookkeeping business.”
– Dale Wyatt. Nova Bookkeeping
“Before I started using the Pure Bookkeeping System creating a successful bookkeeping business seemed insurmountable. At that point, my confidence was low, I wasn’t too sure what was doing in the business, I had terrible clients who didn’t value what I was doing and I didn’t know how I was going to attract more clients. I felt like I was just chasing my tail, and was even thinking about packing it in and becoming a subcontractor.
Then I saw the Pure Bookkeeping System and I knew I had to had to have it … and I haven’t looked back.
Six months after implementing the PB System, by business, and my life, is unrecognisable. I’ve sacked the clients that I didn’t want to work with, and followed the system to attract better clients. With my new clients, I simply follow the system and right from the start ay this is how I work, this is what I charge and this is what you need to do. I feel like I’m in control, and that I have a real structure to what I’m doing every day.
In the six months since implementing the Pure Bookkeeping System, my revenue has gone up 50% (despite sacking clients), and I’ve even had a holiday! But more importantly I have a new found confidence in myself and what I do. I know that I am empowering my clients, and giving what they need to run and grow their business, which means I leave feeling fulfilled and satisfied in what I do. And what seemed insurmountable, building a successful bookkeeping business, is now happening.”
– Sharon Jones, Additional Bookkeeping Concepts
“I’ve been a bookkeeper for 18 years and have a couple of staff. I went to the Seven Secrets of Growing Your Bookkeeping Business Seminar in November last year and decided on the spot to become a Pure Bookkeeping Licensee. I had some systems but nothing like what Debbie and Pete have created. The Health Check template is awesome and I’m working through the admin manual and templates at the moment. There’s a lot to do but I’m feeling so much more motivated to work ON my business now that I have the right tools. I would highly recommend the Pure Bookkeeping System to anyone who wants to grow their business.”
– Sharon Climo, Click Bookkeeping
“The Pure Bookkeeping System has helped me so much in building my business vision and building my confidence in the value I provide to others.”
– Asha Browne, Trouble-Free Tradies
“The Pure Bookkeeping System is wonderful! It has caring support, constant updating of information, and the knowledge is fabulous.”
– Tijen Esat, GOFIGURZ Bookeeping
“The Pure Bookkeeping System is excellent and has helped me a lot setting up my clients in an orderly fashion. I am much more organised since implementing the PB System. Thank you.”
– Carmel Millichap, Millis Bookkeeping
“The support is beyond anything I could have imagined. Everything to help you grow your business is right at your fingertips. An amazing, supportive and informative community right there beside you, cheering you on!”
– Karen Whitely, Right Click Books
“The first and only time I have come across so organised a system which effectively takes the quality control responsibility out of my head and allows me to scale.”
– Aaron Lane, Navigate VCFO Pty Ltd
“Before I became a Pure Bookkeeping licensee in June 2017, I was working four days a week with a few clients on the side. I customised the Sales & Marketing templates in the Pure Bookkeeping System and started marketing. I did a letter box drop using the postcard template, added my client testimonials on the back and got a great response. I customised the template to create a great website and two accountants have approached me and want to refer business to me. I set up fixed fees and direct debits with all the new clients and within six weeks of becoming a licensee, I was able to resign my job! My next goal is to have enough money for my husband to reduce his hours and work part time by July 2018 so we can spend time on our property. Everything you need to market your business is in the PBS. There’s a checklist you can use to do a “Health Check” of the clients data file, client engagement letters, professional presentations for prospects and Accountants and much more. Becoming a licensee was the best business decision I’ve made. The PBS has already paid for itself in only six weeks!”
– Anne Smyth, Breeze Bookkeeping Solutions
“I have learned so much about running a professional business since becoming a licensee a few years ago. I’m more than happy to fully admit that it was Debbie Roberts who taught me that we don’t have to take on (or continue with) every client and that we aren’t the right fit for every business. Before joining PBS, I pretty much had the attitude that if that was what the client wanted to pay me to do, then I would do it. Oh how I’ve grown and come such a long way since then! Thanks Debbie – I would never have thought to sack a bad client or have the courage to do it if it wasn’t for you and PBS. I would highly recommend joining Pure Bookkeeping. There is a wealth of knowledge in the community and everyone is happy to share.”
– Penny Carroll, Outer Eastern Bookkeeping
“I made a decision to get serious about growing my business in October 2014 when I moved into an office. I realised that I needed systems and started the arduous tasks of documenting them. Then I heard about Pure Bookkeeping and decided to attend one of their seminars. I signed up on the spot! I knew it would have taken me years to document my systems and would have been a such waste of time reinventing the wheel. Not to mention very stressful! The Pure Bookkeeping System has enabled me to focus on growing my business and, when it was time to put on staff, the HR Manual and templates helped me recruit my fantastic team I have today. I often talk to bookkeepers who are serious about growing their business and I tell them they would be crazy to do it without the PBS.”
– Fiona Failla, Sona Bookkeeping Services
“I’ve been a Pure Bookkeeping licensee since 2013 and have progressively implemented the Pure Bookkeeping System. My income has doubled in the last 12 months by word of mouth referrals and this would not have been possible without the PBS. My staff are now trained to use the Checklists to make sure everything reconciles before I lodge a BAS or IAS. The peace of mind that this gives me means that I can spend my time working ON my business creating efficiencies which have not only resulted in an increase in turnover but also an increase in profitability. If you want to grow your bookkeeping business, you would be crazy to do it without the PBS.”
– Annette Liotta, Execaid
“Coming from a mining background, I understand the importance of documented business processes and having up to date templates/checklists. Not only has the Pure Bookkeeping System provided this, but it has also given me a platform to scale my business, the drive to investigate/apply new technologies, and the added security of knowing I am completely up to date with legislation changes and industry best practise.
Becoming a PBS licensee has shifted my focus from being a bookkeeper to being a business owner/manager, and will most certainly expedite the journey to obtaining my business and personal goals.”
– Clare Burns, Range Business Services
“I’ve learnt so much about what the best practices in bookkeeping are since I’ve joined. I also love all the resources and community atmosphere.”
– Bianca Freestone, Bounty Bookkeeping
– Rebecca Hayes, Perth Bookkeeping Professionals
“Before I became a licensee, I heard that Pure Bookkeeping had a fabulous, supportive community of licensee but I didn’t realise how supportive everyone is until I became a licensee myself. After I completed the PB Training Program, I joined a virtual Mastermind group and I just love it. The Masterminds is a group of licensees who get together monthly to discuss the implementation of the Pure Bookkeeping System and anything else about growing a bookkeeping business. Sometimes you feel so isolated, so it’s great to get together with like-minded people who see the value in the PBS and who are genuinely interested in helping each other grow their businesses. I wouldn’t hesitate to recommend the PBS.”
– Kristy Fairbairn, Oasis Bookkeeping Services
“When I first became a Pure Bookkeeping licensee, I didn’t really know if I was following best practices with my bookkeeping because I had no real way of comparing it to other bookkeepers. As a result, I really lacked confidence which affected the way I marketed myself to other people and my business was stagnating. In just six months, the Pure Bookkeeping System has given me confidence that I am following best practices which has had a positive effect on my marketing. I’m confident now talking to people about my business and I’m even meeting with accountants and delivering professional presentations. I love being part of a community of people who have ‘been there and done that’ and go out of their way to share their experiences to help others. If you’re lacking confidence and not sure where to start to get your business off the ground, then I would recommend joining Pure Bookkeeping.”
– Leanne Woff, Virtual Infinity
“The first thing I did when I became a Pure Bookkeeping licensee was to dive into the HR Module because I desperately needed to recruit. It’s absolutely fantastic! Being able to score each step of the recruitment process made so much sense and made assessing resumes so much easier. The Xero test is priceless and has been an eye opener. Two candidates who sat it, who looked good on paper, failed the test. These were two bookkeepers who I would have probably recruited because of their resume. I’ve heard licensees say the PB HR Module is worth it’s weight in gold and it’s absolutely true. If you’re ready to recruit you’d be crazy to do that without the Pure Bookkeeping HR Module!”
– Michele Chantrell
“I thought long and hard about joining Pure Bookkeeping before I finally took the plunge in June 2017. Becoming a PB licensee is the best financial decision I’ve made. In 12 months, my income has almost quadrupled and my goal for 18/19 is to double it again and I couldn’t have done it without PB. What I didn’t expect though is that it has proved to be the best decision for other reasons as well. I’ve never experienced such a supportive community of bookkeepers who are genuinely interested in my success and who are very generous with their advice. I’ve already referred two bookkeepers who became licensees and I wouldn’t hesitate to recommend PB to any other bookkeeper. I’m proud to say that I’m a Pure Bookkeeping licensee and part of this fabulous community.”
– Jacalyn Fenech, J. A. Finance Solutions
“I’ve only been a Pure Bookkeeping licensee for less than 6 months but, from day one, I’ve been blown away by the support that you get from Debbie, Katrina and the PB community. Sure, I signed up to PB for the systems but I had no idea, at the time, that they provided every licensee with so much support. They have implementation bootcamps, weekly, online support calls, monthly webinars and mastermind meetings (just to name a few) and all included in the cost of the licence! To have access to Debbie for one-on-one support calls and the support from licensees growing their own businesses is invaluable. My advice? Growing your bookkeeping business is not easy. Why tread the lonely road with the additional pressure of being on your own? Join the Pure Bookkeeping community and get the support you need when you need it.”
– Gillian Pimm, All About BAS
“I made the decision to become a Pure Bookkeeping licensee in June 2019 after doing 12 months of research on what was out there that would help me start and then grow my bookkeeping business quickly. Working as a full-time accountant in a demanding corporate position while studying for my CPA qualifications and with two small children, to say I was time-poor was an understatement! I wanted my life back and I knew that having my own business was the way to go. I also knew that I didn’t have the time to start it from scratch so, while researching bookkeeping franchises, I came across Pure Bookkeeping. I thought I only had two choices – either become a franchisee or go it alone and figure it out as I went. I loved the fact that Pure Bookkeeping is not a franchise, so I can build my own brand AND get access to the systems and support so I’m not doing it on my own.
The Pure Bookkeeping System is amazing. Now that I know what’s actually in the PBS I realise there is no way I could have replicated that. Debbie and the team have spent the past 10 years developing and constantly updating the Checklists and there’s engagement letters, marketing collateral, everything you need to set up and grow a bookkeeping business at your own pace. And then there’s the support. There is always someone in the PB community who is genuinely keen to help when you have a tricky question or situation with a client.
I’m often asked at the networking group I’m involved with how I’m going to be able to replicate myself. With the Pure Bookkeeping System recruitment process of course, I say! I’ll use the PBS skills test to find the best staff, then they’ll complete the PB online Training Program. They’ll learn standardised best practices for saving files, for example, and day to day bookkeeping tasks that bookkeepers often get wrong or do 10 different ways. Then, of course, they’ll start using the PB Checklists so I can deliver what PB calls “repeatable, scaleable excellence”.
I’m on track to reach $100,000 in my first full financial year since joining PB and plan on doubling in the 2nd year. After that, we’ll wait and see. The potential is huge. Whether you’re starting out, or if you’ve already reached $100k and are nervous about taking the next, big step of recruiting staff, do yourself a favour and talk to Nicole, Debbie or Katrina about what PB can do for you.”
– Mark Moore, Moore Bookkeeping & Business Solutions
My business has grown 30% since implementing the Pure Bookkeeping System and after participating in the Bookkeeping Business Mastery Program in 2019. My goal for 2020 was to hit a certain $ target each month by the end of the year, but I have already beaten that by 15% twice in the last 3 months and it’s only November!!!
The BBM Program and the PBS have been instrumental in my growth and my confidence! I have all my clients setup with their Client Manuals, and the PB Folder structure is the basis of my workflow systems which are working really well.
I am also very grateful for all the support and information that is available to PB licensees and wouldn’t hesitate to recommend Pure Bookkeeping to any bookkeeper serious about growing their business.
– Liza Crossing, Crossing Business Solutions
“I used to work as one of Debbie’s Bookkeepers for a few years before moving to NSW and starting my own business, so I have seen first hand how successful she has been at growing her business.
When I heard she was running a seminar on growing a bookkeeping business, I had no hesitation in jumping in the car and driving from Southern NSW to Melbourne to attend. And I wasn’t disappointed – just what I learnt about how to get referrals from clients will probably get me another ten clients this year. And that’s not to mention the parts about the bookkeeping itself! If you run a bookkeeping business or want to, do whatever it takes to get along (even if it means driving for four hours like I did).”
– Marijke Ryan
“The Seven Secret of Growing Your Bookkeeping Business Seminar’ is really spot on the mark. Bookkeeping is a diverse business with a broad range of areas we need to keep abreast of, not to mention every client is different. The Seven Secrets Seminar provided great and paramount guidelines about what it takes to both grow your Bookkeeping Business & maintain it at a high level ahead of the rest, leaving your clients, your staff & ultimately you personally more than happy.”
– Annie Pearson, S.M. Finance
“I felt empowered after attending the Seven Secrets of Growing Your Bookkeeping Business Seminar. So often while working in accounting offices, accountants (mostly male) would refer to efficient and highly competent bookkeeping staff as “just bookkeepers”. The Seminar emphasized that a proficient bookkeeper can actually contribute to a client’s well-being (business well-being and indirectly, general well-being) – without efficient and timely bookkeeping, a client can feel overwhelmed which impacts on the business and if allowed to continue, can spill over into other areas of his/her life. I felt that Debbie and Peter spoke with honesty and sincerity – they enthusiastically shared information about how to grow a bookkeeping business. Whether you are a start-up business or an old-hand, you will definitely come away with an insight into your business after attending the Seven Secrets Seminar. I would highly recommend it.”
– Kimberley Langford
“I loved the Seven Secrets Webinar! I’m a big systems person and I was very impressed with the systematic approach you showed us for building a bookkeeping business. There was lots of helpful information about increasing services to clients and different marketing strategies. As an accountant I particularly loved the Marketing Presentation you give accountants. Although I’m just starting up my bookkeeping business, I know that the 7 Secrets of Growing Your Bookkeeping Business Webinar will give me the kick start I need.”
– Aina Ranke, Abacus Adds Up Precision Bookkeeping
“The Seven Secrets Seminar was fantastic. I loved the fact that Pete & Deb are as passionate about empowering business owners around their finances as I am. I can see that the Pure Bookkeeping System will help me achieve my goals with more efficiency and I can’t wait to get started!
Thanks Pete for the spreadsheet you provided – I’ve already added my Vision Statement and have put my next financial year plans in place.”
– Andrea Lister, Lister Bookkeeping
“I found the seminar inspirational. Growing a successful practice can be overwhelming so it was great to see that Deb has been successful not only in her practice but also in growing her business. I want a saleable asset and what I learned will help get me there.”
– Robert Bowie
“The information we received at the Seven Secrets of Growing Your Bookkeeping Business Seminar was very useful. Things like setting up Paysmart direct debits for my clients so that I don’t have to chase money and have a “Relationship Agreement” at the start of the appointment to ask for referrals. I’ve tightened up and improved some of my own systems in my business as a result of the Seminar. Thanks guys.”
– Bev Hush
“The Seven Secrets of Growing Your Bookkeeping Business Seminar was brilliant. I was a little daunted by the prospect of sitting for 3 hours (and I definitely didn’t have the time) but the way it was presented kept my interest the whole time. Pete delivered relevant information from a business coach’s perspective and interchanged with Deb who has a wealth of experience growing her own business. The two combined to deliver a casual and yet professional seminar and I’m glad I took time out from by business to attend.”
– Mandy Cochrane
“The Seven Secrets of Growing Your Bookkeeping Business Seminar was really great. What you what you offer was really valuable and the two of you did a great job presenting it. Biggest thing I took away was the process for putting my prices up, which I will be implementing. I also love the idea of creating additional income streams and having the 10% benchmark for that. I will definitely be recommending this Seminar to all the bookkeepers I know.”
– Jacqueline Young, The Mobile Office
“The Seven Secrets of Growing Your Bookkeeping Business Seminar was very good. My sister and I both felt that you had exceeded our expectations. Particularly how forthcoming you were with Debbie’s business ideas, costing, charge out fees etc. That is core stuff we need to know in order to set up our business to be successful. We were both surprised with the frankness with which Debbie spoke about her business – that was extraordinary actually.”
– Valda Chester
“The Seven Secrets of Growing Your Bookkeeping Business Seminar was great – very enlightening. My thinking has changed as a result of the Seminar … I now have a clear vision of where I want to go. Before I was just working, going through the motions – now I have a vision and a plan. Thanks so much!”
– Laura Van Leeuwen
“I felt really motivated after attending the Seven Secrets of Growing your Bookkeeping Business Seminar on the weekend. I couldn’t sleep for a couple of nights thinking about the actions I needed to take to fill my books. I started doing research on the web and came across an accountant who I had worked with years before and I rang him out of the blue. I was thrilled when he not only remembered me but I’ve made an appointment to meet with him! I’ve come away with so many strategies I’m champing at the bit to implement them and on top of that I’m increasing my rates for my new clients as well!”
– Georgie Collins
“What I enjoyed about the Seven Secrets of Growing Your Bookkeeping Business Seminar was that Deb shared information that bookkeepers usually keep close to their chest. She gave us strategies she has used to grow her business and told us frankly about the issues she has encountered and how to avoid them. I learnt that I need to value the service I provide my clients and not take that for granted and I definitely need to put up my prices! The Seven Secrets Seminar has opened my eyes to what other bookkeepers are doing and how much they are charging. It was a real eye-opener.”
– Angela Nardella, Angela Nardella Bookkeeping
“I’ve been vacillating about whether to take the brave step of putting on bookkeepers and I’m still not sure but the Seven Secrets of Growing Your Bookkeeping Business Seminar was incredibly useful in understanding the pitfalls if this is done badly. I’ve completely changed my views about business consultants after meeting Pete and hearing his insights into the bookkeeping industry and the issues that we have to contend with. Deb’s willingness to openly share her stories was invaluable and I loved networking with other bookkeepers and hearing their stories. In fact, I’ve arranged to keep in contact with one of the bookkeepers because she’s from my area and I think we’ll be able to support each other even if it’s just for coffee every now and again.”
– Geraldine Henshaw
“I would like to congratulate you and Debbie for a very professional seminar which gave me lots of insight and information. I started to prepare all the necessary steps to advance and build my bookkeeping practice in Sydney. We shall keep in touch, and your emails are always received and read with great interest by me.”
– Joseph Haggar
“As I’m building my bookkeeping business, looking for new clients is obviously a big priority. At the 7 Secrets Seminar, it was truly valuable to learn how to approach accountants so you can be referred to their clients and vice versa. The other large takeaway was the power of creating systems especially around hiring bookkeepers.”
– Richard Sherry, Minaris Bookkeeping
“I was in a rut. I needed answers. The 7 Secrets Seminar came at the right time. It taught me to charge more for my bookkeeping services because I was undervaluing myself; to create different revenue streams and to get over my hatred for sage to open my market more. This seminar was perfect!”
– Wendy Malcom, Wendy Malcom’s Bookkeeping and Consulting
“The Seven Secrets Seminar will be beneficial to all bookkeepers. I received some wonderful additions to our business toolbox.”
– Gerry Kennon, Priority Bookkeeping Solutions
“I have just started with Pure Bookkeeping, and the first thing I did was put my prices up by $10 an hour across the board. I’ve got four bookkeepers working for me, as well as myself, so that’s a lot of extra money for the same amount of work. And not one client left me! Thanks guys!”
– Dale Wyatt of Nova Bookkeping
“The biggest thing that jumped out at me was how much the authors knew about me and my business. Page after page was full of solutions that fit my business perfectly because it’s written for bookkeepers. The end result? Now I have a more specific destination (where I want to take my business) and now I’m in the middle of mapping out how to get there. Thanks to Debbie for not quitting even though I know that she felt like doing just that many times.”
– Aaron Zinger, On The Money Bookkeeping Services Ltd.
“The Pure Bookkeeping System is full of tremendous resources and has no doubt improved my business dramatically.”
– Richard Sherry, Minaris Bookkeeping